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Why Choose Us?

                            Joi's Mission Statement

"It's not what you spend, It's what you get for your money. Buying from the finest sources in the world, allows me to provide you with Wholesale Pricing. " -Joi

Personal Consultations

Work personally with Joi to create the pieces of your dreams! You can create

something new or reinvent older pieces. The possibilities are endless. Joi will

make sure to go over all of your jewelry needs and wants in a one-on-one consultation.

Custom Designs

Joi's 40 years of expertise and experience leads to thrilled customers. Custom created pieces allows Joi to provide you with a unique experience. Joi will sit with you and sketch different possibilities, including you in every step of the process. Every project is individual and can be executed in a timely fashion. 

Wholesale Diamond Buying

This means you are buying below retail and getting extremely competitive prices. Quality is never sacrificed in the process. Joi purchases diamonds from the finest sources in the world. From Russia to Israel to Belgium, Joi provides the best quality for your budget.

Qualified Appraisals

Joi offers free appraisals and is able to advise you on the proper insurance companies.

Gold & Diamond Trade Ins

Please check with your local jeweler and come to us second. We will provide you with a free quote.

Repairs & Maintenance

Yearly Maintenance is available on all jewelry. Many times, same day service is available for Repairs and Polishing.

Domestic & International Services

Don't live in New York City? Joi is able to collaborate with clients across the U.S. and Internationally. You can work with Joi via phone or email. We also ship across the U.S. and internationally.

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